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Digital Marketing

In this digital era, the decisions are made by millennials who do their research online. Reading product reviews on Amazon or searching tourist places on Makemytrip; this generation is well-versed with all online tools. The reach is not just limited to cities as affordable broadband and low-cost, 4G enabled smartphones are making inroads into rural India. Hence it is advisable to adopt Digital marketing avenues without further delay.

Want to Drive More Traffic To Your Business?

Imagine a user looking for a product that finds your website on the Search page. The website looks appealing, navigation is easier and the reviews are great. The user will be no doubt be tempted to buy your product and connect with your company. More clicks, be it from a smartphone, tablet or computer leads to an increase in traffic which in turn creates more customers. Besides, being in touch with the growing customer base via emails, SMS, and social media, informing them about new products, new schemes and discounts is an important part of digital marketing solution. The impact that a 20-30 second video advertisement on YouTube/Twitter/Instagram or news-sites can help your company grow manifold, provided the targeting is right.

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

E-Commerce Website

An E-Commerce website is an online shop that facilitates transactions of goods & funds.

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An E-Commerce website is an online shop that facilitates transactions of goods & funds.

In the era of tremendous competition, websites that provide detailed information, convenience, and ease of navigation along with warranty information are beneficial. This will not only attract loyal customers but also decrease the cost of inventory management. It is an extension of the market for niche products.

 Products get credibility when you showcase it on your own website.  For small enterprises and startups as well, websites have become essential.

An online presence also makes Your Business Accessible at All Times and provides them with the convenience of reviewing your products and services when your store or office is closed.

E-commerce is always very cost-effective. Without physical shop and staff, your products or services are available online; website is an alternative model to sell them. You can reach clients that are in another town or country just by simply having a web presence.

We at Sun Digital are a team of experienced engineers & developers, who are delivering easy to navigate, responsive, SEO friendly websites & are following Best practices

It’s estimated that there will be 2.05 billion global digital buyers in 2020.

In 2020, e-commerce sales are expected to account for 15.5 percent of retail sales worldwide. The number one reason people shop online is that they’re able to shop at all hours of the day. 65% of shoppers look-up price comparisons on their mobile device while in a physical store

85% of consumers conduct online research before making a purchase. Mobile e-commerce is expected to account for 67.2% of digital sales. Younger people spend more time shopping online than older people

Mobile Marketing

Tiny mobiles have successfully captured the giant online business in their fist…

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Tiny mobiles have successfully captured the giant online business in their fist. In a hyper-connected world, mobile phones are proving to be a new avatar of computer with mobile marketing proving to be the new norm for beating the competition.

Smaller to computers only in their size, mobiles are no less than desktops in providing accessibility to all websites, not only making online presence but also establishing a brand identity for customers. Mobiles are also proving to be an effective way for multichannel digital marketing in a planned step for reaching to customers on their smartphones, tablets via whats app, email, SMS, and other apps.

There are nearly 116 crore unique mobile users in India with an adult spending an average of 3 hours and 23 minutes per day on a mobile device. In India,  more than 50 crore people are using Smartphones Another 65 crore of India’s population, send and receive SMS.  

Bulk messaging is the spreading of large numbers of SMS messages for delivery to mobile phones. It is used by companies & banks for marketing and fraud control.

Mobile phones with their phenomenal reach only make for prudent choice for marketers and advertisers who put a substantial part of their budget into mobile ads. Mobile data traffic around the world is projected to increase by 700% between 2016 and 2021.

 India that has already hopped on the global bandwagon is all set to enter a new set of the digital era with 5G. There cannot be a more opportune time to start Mobile marketing for effectively reaching your targeted audience.

Social Media Marketing

At present social media has become the most powerful medium of marketing and publicity…

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At present social media has become the most powerful medium of marketing and publicity. A few years back nobody ever imagined that whatever platforms they are using for online social engagement will become a strong medium of marketing.

Before we go further, it is necessary to know what social marketing encompasses. Social media platforms like Facebook, LinkedIn, Instagram, and similar platforms have millions of users, making them highly important for marketers and advertisers to promote their brand.

Several brands use social media to run a campaign to create awareness about their product, promote the brand or simply engage customers for higher brand recall. Social media allows brands to connect at a deeper level with customers thereby gaining customers’ trust, support, and often also advocacy.

Why Sun digital marketing?

The answer is very short and sweet. Its appealing factor is that Facebook users can put blog posts longer than 15,000 words and get 22.6% more Facebook likes. More than 74 percent of users on Facebook admitted that they use it for professional purposes. Images account for 75-90% of Facebook advertising effectiveness

Similar is the case with Instagram. Over 60% of users discover products on Instagram.   75% of users take action like visiting a company’s website after a brand’s post. Instagram user count is growing close to 5% per quarter.

As far as LinkedIn is concerned 80% of B2B leads come from the platform. 90% of B2B marketers reduced cost per lead with LinkedIn leads gen forms. LinkedIn generates 3x more conversion than Facebook. 49% of consumers depend on Influencer recommendations on social media.

Video Marketing

Video marketing is a specialized job. It involves introducing a product, showcasing its use/need…

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Video marketing is a specialized job. It involves introducing a product, showcasing its use/need, and making a veiled appeal to probable customers to try the product in a span of 30-40 seconds. About 30 million Indians use YouTube daily, making it a viable medium for video marketing. It is our aim to create ads that not just appeal to the eyes but also ensure product recall when the customers go on to make the actual purchases.

Website Development

The success – the money generated by your business and measured as Return On Investment…

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The success – the money generated by your business and measured as Return On Investment or ROI – can happen only when you convert customers into loyal clients.

To achieve this, creating and maintaining a website is difficult task  as are the main elements supporting web development such as web design, web publishing and web programming.

What is web development? It breaks down the various steps involved in creating and maintaining a website into tasks and resources that can be used as a road map for each project.

Here’s an added advantage – when you change locations, a website is a great tool for finding new employees as well as new customers.

Why Sun Digital Marketing?  We, at Sun Digital, build great websites. They are mobile responsive, fast loading, SEO-savvy, social media-enabled and boast strong security.

Do you still want to know why you need a brand identity? Here are some hard-hitting facts about website development. There are 4.4 billion Internet users worldwide. 64% of small businesses have a website. 48% of people cite a website design as the number one factor in deciding the credibility of a business. 85% of customers trust online reviews as much as personal recommendations. 68% of the companies that develop a mobile-first website see a rise in sales. 62% of companies increase their sales by designing responsive mobile platforms for their websites. 

In 2019, 57% of website traffic came from mobile phones. 82% of customers trust a company after reading customer content. 78% of shoppers want e-commerce sites to include more images on their product pages.

Email Marketing

Email marketing is one of the most cost-effective digital marketing techniques that allow you to…

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Email marketing is one of the most cost-effective digital marketing techniques that allow you to reach a large base of customers with highly personalized content. According to a report in 2019, there are 3.9billion email users in the world, making email marketing one of the easiest ways to reach customers.  By 2023, the number of email users is expected to touch 4.3billion, which is half the population of the world. 

From sending a welcome email to sharing customized discount codes or the arrival of fresh stock, businesses are able to connect with their customers easily through emails. With the open rate of welcome emails being 82 percent and 49 percent customers opting for receiving promotional emails, email marketing helps marketers get a higher return in investment.

One of the key reasons is because customers have engaged with the brand and would like to hear or be in touch with them directly. This helps marketers deliver relevant content to interested customers from time to time. 

Email marketing allows marketers to develop engaging content that not only connect with customers but also subtly deliver key messages of the brand. Email marketing also gives customers a chance to quickly get in touch with the brand thereby bring brands and customers closer to each other. 

Given that email marketing can help connect with customers on their mobile phones directly, it is also one of the most engaging digital marketing tools so far. Reports suggest that 49 percent of all emails are opened on mobile devices. 

Why Sun Digital marketing? It allows for hyper-personalization of messages, thereby connecting with customers at a deeper level, and hence the engagement rate through email marketing is quite high.

Content Marketing

Content marketing helps brands build a bridge to connect at a deeper level with customers by…

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Content marketing helps brands build a bridge to connect at a deeper level with customers by highlighting the hidden qualities of the product.

 Content marketing involves leveraging videos, blogs, and social media posts to target customers as per their interests so that they can find the product more relatable.

The main purpose of content marketing is to build a strong relationship with customers so that they believe in the brand and its product. Tailor-made content can help build trust and make strengthen the belief of customers in the quality of the product and its long-lasting benefits.

Content marketing is beneficial since it doesn’t overtly promote the product but unveils the many layers of the brand to create visibility.

Truly speaking such type of creativity attracts an audience and helps in developing a relationship between customers and brands.

It further results in brand awareness and recognition, which boosts business and also nurture business leads over a period of time.

As an example, imagine you are a hair coloring brand and would like to target customers online. A video series on hair care and protecting colored hair could help connect with prospective customers who are often on the lookout for hair care information.

Nowadays, promoting business online is not an easy task due to the enormous amounts of online ads and information being bombarded onto customers. At such times content marketing can offer meaningful information to customers and create awareness about the brand and its product.

Digital Advertising

Digital advertising is the targeted promotion of brands or products through websites, blogs, social…

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Digital advertising is the targeted promotion of brands or products through websites, blogs, social media, mobile apps, and search engines. With a smartphone in every hand and the convenience of 4G and cheap broadband, the search for a product and its sellers begins on the internet these days. Hence, we create effective yet affordable digital advertisements after thoroughly considering the target audience based on factors like age, location, gender, seniority, income, interest, etc.    

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