What is B2B Marketing? B2B marketing is the marketing of those products or services which are created for other businesses and not for the end-users.
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to a business that is conducted between companies, rather than between a company and individual consumer.
In earlier days, there was hardly any option for B2B marketing. Companies were dependant on Industry-specific exhibitions, Industry-specific magazines, Direct mailers, or telemarketing.
Why Traditional Media was not suitable?
-Television is a suitable/ cost-effective medium for reaching out to the masses. Similarly, In the newspaper, you can write details about your products, services at length but it is also a costly affair. Radio is also not suitable because it is reaching out to smaller geography.
Digital Marketing is the correct option for B2B marketing. There are lot of different avenues available in digital marketing. We will help you to choose the suitable option for you.
E commerce-enabled website
Social Media, paid Social Media
Search engine marketing
Search engine optimisation
When – Advantage of Digital marketing is that it is 24 x 7 x 365. Traditional sales/marketing is done by humans hence they work in limited duty hours, they prefer to take weekly off. They can go on strike.
Where – Digital marketing can bring clients from all over the world whereas it is time taking task for sending humans. We can share information real-time whereas traditional marketing takes a lot of time to carry information.
Who – Anybody can use Digital marketing, every company is on the same platform. In a physical marketplace, only rich businessmen can afford offices or shops at the core market whereas in the virtual market it is level-playing field.
There are a lot of options to use Digital marketing for business development, one has to use an appropriate method as per own requirement.
Digital Advertising- We can divide Digital advertising into the following options like Search advertising,
Display advertising, Mobile advertising
Search advertising is used with Search Engine, when a user searches for any word, appropriate advertising can be displayed by the search engine.
Display advertising- In Display advertising, you will find allocated places on every portal for monetization, hence you can release ads on appropriate portals like aajtak.in, moneycontrol.com for their readers
Mobile advertising- In this category, It is observed that few companies are tied with mobile shop owners & they install SDK while selling mobile with the consent of buyers. hence they keep on receiving (non-personal) data like download details of apps & whether the user is consuming data from a finance portal or gaming app or tourism-related portal. Hence it becomes very easy to target appropriate user telecom circle wise.
Content marketing – It is the development of appropriate content for an audience, it helps us to collect complete contact details of all those who are showing interest in downloading. Other advantages are, it is useful for Search Engine optimization, Remarketing, It also helps to showcase your vast knowledge to the audience.
E-mail marketing is the most cost-effective option of Digital marketing. It is possible to automate emails hence you can easily target a large mass of people. there are other options available like affiliate marketing, SMS marketing, social media – paid media, link exchange. we will discuss it one by one in the next blog.